This may be the best ad of the last decade. Sure, Levi’s wants to sell jeans, but this is also a work of art that articulates a deep-seated yearning beneath the surface of a generation. I have to give Levi’s much respect for the investment of $2 million in the community of Braddock, PA, as well as shifting a meaningful amount of their manufacturing back to the US (though Levi’s, if you’re listening, we expect that to become all your clothing soon).
The point is, there is a heritage to hard work in America. It will live on in the new frontiers of our communities. We don’t expect anyone to come by and take care of us - which is why despite witnessing every political failing in the book, the country continues to prove itself as a resilient, creative, and industrious nation that marches on through thick and thin. Thank you to anyone who reminds us of this, regardless of context or medium.